Last week we had the opportunity to hear Adam Japko speak during a networking event at the Denver Design District. The event was a collaboration between the design center, Colorado Homes & Lifestyles and Mountain Living.
Japko is the president of DigitalSherpa, a monthly subscription service that provides a customized content marketing solution for small-to-medium sized businesses. DigitalSherpa was the first turnkey, social media, content and Internet marketing management system for the home-design industry. This is why Japko was invited to speak in Denver, he knows a lot of stuff that the design industry needs to know about moving from the 20th Century into the 21st Century.
The presentation by Japko covered the struggles the design industry has experienced over the last 5 years, and what experts predict the future holds. He also spoke about the importance of social media within the industry and talked about Seth Godin's philosophy about tribes. It was an excellent presentation, although for me much of what Japko talked about wasn't new, however, I know for many in the room, it was relatively new information.
I discover over and over that the design world is behind when it comes to utilizing social media. There are designers on Facebook and Twitter, but a lot of interior designers have a Facebook page that hasn't been updated for months or in some cases, even years.
Ryan Schlaefer Fine Furniture has an active Facebook page with 417 fans and great engagement (engagement means people are interacting on the page - liking, commenting and sharing). We also currently have 405 Twitter followers, and you can find us on Google Plus and LinkedIn. I'd like to be able to interact with more interior designers via social media, but it's difficult to find them.
Here's a couple examples of how we connect on Facebook:
I hope Japko's enthusiasm and support of the industry results in more interior designers coming on board with social media. After all, the design business is intimate and personal, and social media is all about making connections. Designers can use their Facebook pages to create a tribe of fans and share their design vision with the world.
If you are a designers out there on social media, please connect with us and we will connect with you! We love to share your projects with our fans, and even occasionally blog about them.
Heidi Kerr-Schlaefer is the co-owner of Ryan Schlaefer Fine Furniture. She is also a full-time freelance writer and founder of HeidiTown.com.